2026
Hospitality, acquisitions, twenty years.
Villa operations in Tobago, run end to end. SI.Ventures is sourcing its first acquisitions. SI.Media turns twenty.
OPERATOR · OWNER · FOUNDER
I've been doing it in the Caribbean for 25 years.

What I'm Building
Engineer the system. Understand the person at the end of it. Hold for the long term.
Now
Acquisitions
Buys and partners with founder-led businesses in the Caribbean, then operates them for the long term.
Now
AI Deployment
Fixes one workflow in ten working days, on the business's own data. Handover is the default: the team keeps what we build and runs it. Optional support after that, if they want it improved.
Since 2023
Real Assets
Villas in Tobago. The brand, the bookings and the operations all run in-house.
Since 2006
Technology & Media
A regional agency for brand, digital, communications and PR. 19 regional Addy Awards. It also builds the technology the other two run on.
Other projects are in development. They are listed here once they operate.
SI.Sprint
Somebody on your team is retyping a WhatsApp order, then checking it against the invoice. A Sprint fixes one workflow like that. Fixed fee, scoped on a 30-minute call. Built on your own data.
Handover is the default. Your team keeps what we build and runs it. If you want us to keep improving it, there is an optional plan, with no lock-in.
Days 1–2
We list the workflows that take the team's time and score them on value, whether the data is there, and the risk.
Days 3–4
One workflow. One page: the problem, the data, the approach, and the person who owns it.
Days 5–8
We build and test on the real email, WhatsApp, invoices and systems. Your people are in the room so they can run it after we leave.
Days 9–10
Your team sees it live, with the notes they need to run it. What to automate next is a later decision.
SI is short for superintelligence, which on this work means one system your own team can run after we leave.
Proof
These run inside businesses I operate. I had them built for our own work: the same kind of fix, on our own data, before offering it to anyone else.
A request has an owner, inside a company I operate.
The cash position, assembled from records the business already keeps.
A lead has a next step the person who owns it can see.
Bookings and the day-to-day handoffs at The Villas Tobago, run in-house.
SI.Sprint is that same kind of work, done inside someone else's business, then handed back.
Work With Me
01
SI.Ventures buys and partners with established, profitable, founder-led businesses in the Caribbean. A full sale is one option. Staying on with a partner is another.
First conversations are private and stay that way.
02
Somebody on your team is retyping a WhatsApp order, then checking it against the invoice. We fix that kind of thing. One workflow, in ten working days, handed back working. Your team keeps it and runs it. Optional support if you want it improved after that.
03
I own and operate what I invest in. For capital partners who want real assets in the Caribbean and have the patience to hold them, I share the detail in private.
04
Brand, digital, communications and PR for companies across the Caribbean. Operating since 2006.
I find where value is mispriced and build into it.
For 25 years that has meant technology, then media, and now real assets and business acquisitions. The medium changed. The method did not. Engineer the system. Understand the person at the end of it. Keep building until it works.
I trained as an interaction designer, so I care how things feel as much as how they function. In hospitality and property that is not decoration. It is the margin.
Most people see the Caribbean as a small market. I see assets and businesses priced below what they can become. That gap is the work.
Kellogg School of Management Executive Education
Member, Forbes Technology Council.
2026 to 1994
The record, newest entry first.
2026
Villa operations in Tobago, run end to end. SI.Ventures is sourcing its first acquisitions. SI.Media turns twenty.
2023
Moved into hospitality in Tobago and ran it like a product. The brand, the bookings and the operations, all in-house.
2021
Co-founded a food delivery business in 2020, before the international platforms reached the region. Built it to profit. Sold it the next year.
2013
Between 2013 and 2021 the agency's work won 19 regional Addy Awards. Seven gold, twelve silver.
2006
Came home and started SI.Media in Port of Spain. It grew into a regional agency working for companies in energy, banking, telecoms, retail and government.
2001
Studied Interaction Design at Ravensbourne. Then web production at London agencies, on national retail and drinks brands.
1999
Built websites at an interactive agency for international drinks brands.
1998
First work abroad. Web design and development in southern Spain.
1994
The internet reached Trinidad. I got a summer job on the web team at the country's first internet provider, and it turned into contract work. First paid web work, the same year.
Five principles. They decide what I buy, what I fix first and what I leave alone.
01
Real assets. Scarce land. Businesses whose customers come back. As AI makes digital work cheaper, value moves to what cannot be copied.
02
Every system has a person at the end of it. What they respond to, and what brings them back, decides whether the work performs.
03
In hospitality, property and brand, how something feels is the product. Many can engineer. Some understand people. Few have taste. That gap is the premium.
04
The Caribbean is one market with shared culture, shared demand and shared gaps. I operate across it that way.
05
I buy and build to hold. A longer horizon changes every decision, from who you hire to what you fix first.
Insights
Article · February 15, 2026
AI will change nearly every workflow. The most durable wealth will still sit in real assets and regulated industries, where scarcity, law and human experience meet.
ReadArticle · March 21, 2025
Seven tabs open. Three coffees in. One existential question about where this is all going.
ReadI talk about what I have run, not what I have read.
Member, Forbes Technology Council. Most recent keynote: Innovation in Action, AmCham T&T.
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